{"id":1679,"date":"2015-03-16T00:00:00","date_gmt":"2015-03-16T00:00:00","guid":{"rendered":"https:\/\/fathommfg.com\/blog\/ideation-to-distribution-expert-walkthrough"},"modified":"2015-03-16T00:00:00","modified_gmt":"2015-03-16T00:00:00","slug":"ideation-to-distribution-expert-walkthrough","status":"publish","type":"post","link":"https:\/\/fathommfg.com\/blog\/ideation-to-distribution-expert-walkthrough\/","title":{"rendered":"Ideation to Distribution Expert Walkthrough"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Ideation to Distribution\u2014Expert Q&amp;A<\/h2>\n\n\n\n<p>How do you successfully take your idea to market? Even large companies that have been household names for more than a decade experience difficulty getting their new products to consumers as fast as desired\u2014that makes the market incredibly intimidating for start-ups still working on their first prototypes. At <a href=\"https:\/\/www.hardwarecon.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">HardwareCon3<\/a> this year, Fathom Co-Founder and Principal Rich Stump participated as a panel member to discuss the challenges and possibilities when developing and distributing a new product. For the full scoop from this panel, take some time to view the video below.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"890\" height=\"370\" class=\"thumb-image wp-image-5313\" src=\"https:\/\/fathommfg.com\/app\/uploads\/2015\/03\/march1615.jpg\" alt=\"March++\" data-image-dimensions=\"890x370\" data-image-focal-point=\"0.5,0.5\" data-image-id=\"5be9f66d562fa701867d7cca\" data-load=\"false\" data-type=\"image\/\" srcset=\"https:\/\/fathommfg.com\/app\/uploads\/2015\/03\/march1615.jpg 890w, https:\/\/fathommfg.com\/app\/uploads\/2015\/03\/march1615-300x125.jpg 300w, https:\/\/fathommfg.com\/app\/uploads\/2015\/03\/march1615-768x319.jpg 768w\" sizes=\"auto, (max-width: 890px) 100vw, 890px\" \/><\/figure>\n\n\n\n<p>Moderated by <a href=\"https:\/\/www.linkedin.com\/in\/ugobe2\" target=\"_blank\" rel=\"noopener noreferrer\">Bob Christopher<\/a>, the conversation also includes insights from <a href=\"https:\/\/www.linkedin.com\/in\/bradyforrest\" target=\"_blank\" rel=\"noopener noreferrer\">Brady Forrest<\/a>, Vice President of <a href=\"http:\/\/highway1.io\/\" target=\"_blank\" rel=\"noopener noreferrer\">Highway 1<\/a> and <a href=\"https:\/\/www.linkedin.com\/in\/sandeepsood\" target=\"_blank\" rel=\"noopener noreferrer\">Sandeep Sood<\/a>, CEO of <a href=\"http:\/\/www.monsoonco.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Monsoon<\/a>. Stump and his fellow hardware experts cover topics such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n\t<li>Efficient approaches to crowdfunding and pre-order campaigns<\/li>\n\t \n\t<li>The pros and cons of distributing direct-to-customer vs. retail<\/li>\n\t \n\t<li>First steps when developing products for consumers<\/li>\n\t \n\t<li>Designing for margins<\/li>\n\t \n\t<li>How to think beyond the initial 18 months<\/li>\n\t \n\t<li>The importance of prototyping<\/li>\n\t<\/ul>\n\n\n\n<p>&#8220;We see companies that don&#8217;t build enough prototypes, more so than companies that build too much,&#8221; said Stump. &#8220;But then there&#8217;s the catch-22\u2014at some point, the design needs to freeze. You need to move on\u2026 A lot of the founders I see are so detail-oriented that they want the product 100% dead-on and they&#8217;re not getting to manufacturing.&#8221;<\/p>\n\n\n\n<p>Forrest also elaborated on the disadvantages of spending too much time on prototyping\u2014development costs can quickly increase and the company runs the risk of missing its target market by waiting too long. To learn about companies Fathom has advised through the product development process, check out our work with <a href=\"https:\/\/fathommfg.com\/blog\/coolestcooler\">The Coolest Cooler<\/a>, <a href=\"https:\/\/fathommfg.com\/blog\/3D-printed-headphones-for-the-runway\">Headphones for Monster<\/a> and <a href=\"https:\/\/fathommfg.com\/blog\/\">Atom by Siva Cycle<\/a>, just to name a few.<\/p>\n\n\n\n<p><b>Have a prototype of your own to print?<\/b><\/p>\n\n\n\n<p>Upload your file to our online quoting and ordering system for 3D printing. <a href=\"https:\/\/fathommfg.com\/request-quote\/\" target=\"_blank\" rel=\"noopener noreferrer\">SmartQuote offers PolyJet, FDM and SLS technologies<\/a>\u2014just click to print!<\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>Rich Stump joins a HardwareCon panel on taking products to market, covering crowdfunding, distribution, margins, and why smart prototyping\u2014and knowing when to freeze design\u2014matters.<\/p>\n","protected":false},"author":11,"featured_media":5313,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"tag_industry":[33],"tag_technology":[23],"class_list":["post-1679","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general-news","tag_industry-all-industries","tag_technology-engineering-design-and-support"],"acf":[],"_links":{"self":[{"href":"https:\/\/fathommfg.com\/wp-json\/wp\/v2\/posts\/1679","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fathommfg.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fathommfg.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fathommfg.com\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/fathommfg.com\/wp-json\/wp\/v2\/comments?post=1679"}],"version-history":[{"count":0,"href":"https:\/\/fathommfg.com\/wp-json\/wp\/v2\/posts\/1679\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fathommfg.com\/wp-json\/wp\/v2\/media\/5313"}],"wp:attachment":[{"href":"https:\/\/fathommfg.com\/wp-json\/wp\/v2\/media?parent=1679"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fathommfg.com\/wp-json\/wp\/v2\/categories?post=1679"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fathommfg.com\/wp-json\/wp\/v2\/tags?post=1679"},{"taxonomy":"tag_industry","embeddable":true,"href":"https:\/\/fathommfg.com\/wp-json\/wp\/v2\/tag_industry?post=1679"},{"taxonomy":"tag_technology","embeddable":true,"href":"https:\/\/fathommfg.com\/wp-json\/wp\/v2\/tag_technology?post=1679"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}