The contest and campaign centered around a short film released on October 25\u2014the trailer has already been viewed more than a million times and is broadcasting nationwide.<\/p>\n\n\n\n With a basic concept in mind, FritoLay approached Athena Studios<\/a>, an independent film collective with a specialty in stop motion animation. Athena created the entire script and storyboard, deciding on the narrative direction for the film. Rapid Prototype Technician and Model Maker Victoria Most<\/a> of Fathom, a passionate film buff with extensive experience in the industry, said the team opted for a hybrid production approach by blending artistic ability with 3D printing and urethane casting.<\/p>\n\n\n\n To achieve the finished look essential to the project\u2019s success, Most and the team at Athena decided on a special technique for the main characters of the film\u20143D printing master patterns, then creating the final film models with urethane casting. Multiple versions of the hero character were needed in order to film the entire video, so three full-size puppets were created.<\/p>\n\n\n\n The heroes were not the only characters whose appearance relied on 3D modelling, 3D printing and handcrafted expertise\u2014the monsters involved in the film, a werewolf and a zombie\u2014were both fully 3D printed then painted with precise detail.<\/p>\n\n\n\n In helping to create the characters for the film, Most used many of the skills she uses in the day-to-day at Fathom\u2014priming, sanding, polishing and painting\u2014helping to elevate digitally produced parts with a distinctly analog touch.<\/p>\n\n\n\n For additional information on Fathom’s production center services such as 3D printing, urethane casting and model finishing, talk with an expert today by filling out the form on the right. Happy Halloween!<\/p>\n\n\n","protected":false},"excerpt":{"rendered":" Fathom and Athena Studios blended artistry, 3D printing and urethane casting to create stop-motion puppets and monsters for FritoLay\u2019s \u201cBag of Bones\u201d film.<\/p>\n","protected":false},"author":11,"featured_media":5481,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"tag_industry":[13],"tag_technology":[14],"class_list":["post-5485","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general-news","tag_industry-other-industries","tag_technology-3d-printing-services"],"acf":[],"_links":{"self":[{"href":"https:\/\/fathommfg.com\/wp-json\/wp\/v2\/posts\/5485","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fathommfg.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fathommfg.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fathommfg.com\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/fathommfg.com\/wp-json\/wp\/v2\/comments?post=5485"}],"version-history":[{"count":0,"href":"https:\/\/fathommfg.com\/wp-json\/wp\/v2\/posts\/5485\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fathommfg.com\/wp-json\/wp\/v2\/media\/5481"}],"wp:attachment":[{"href":"https:\/\/fathommfg.com\/wp-json\/wp\/v2\/media?parent=5485"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fathommfg.com\/wp-json\/wp\/v2\/categories?post=5485"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fathommfg.com\/wp-json\/wp\/v2\/tags?post=5485"},{"taxonomy":"tag_industry","embeddable":true,"href":"https:\/\/fathommfg.com\/wp-json\/wp\/v2\/tag_industry?post=5485"},{"taxonomy":"tag_technology","embeddable":true,"href":"https:\/\/fathommfg.com\/wp-json\/wp\/v2\/tag_technology?post=5485"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"Fathom](\"https:\/\/fathommfg.com\/app\/uploads\/2016\/10\/fathom-athena-studios-cheetos-940-2.jpg\")
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<\/figure>\n\n\n\n![\"Hero](\"https:\/\/fathommfg.com\/app\/uploads\/2016\/10\/hero-halloween-skeleton-puppet-940-2.jpg\")
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